Giant Dumocalcin Bones Are Pro Calcium in this Larger than Life Outdoor Guerrilla Marketing Campaign
Dumocalcin calcium tablets produced by Actavis Indonesia used giant bones as the support pillars of highways to promote their brand.
Dumocalcin Calcium Tablets Guerrilla Marketing with Giant Bones
Unfortunately as this post shows, the giant bone replacing pillar concept is not new and has been done before. Sandoz Calcium created the same campaign to support their calcium tablets first, and I’m sure they were a little upset their competitor took the exact same campaign down-to-the-bone even.
I wonder who it worked best for? Guerrilla marketing is great but I guess it’s still best to remember it’s marketing – “guerrilla warfare” marketing at that – and marketing is all about results. It’s best to remember we are in a propaganda war here.
Still pretty lame though … and definitely not creative.