Jun 12

District 9 Movie Guerrilla Marketing Campaign Recap

by in Guerrilla Marketing

One of the favorite guerrilla marketing campaigns I’ve seen in LA has been for the movie District 9. I remember seeing the weird “alien wanted” posters, billboards, bus wraps and bus benches and being like “huh?”, only to find the answer eventually revealed to me in a movie trailer poster (I knew it all along). Still nonetheless, it was cool seeing the alien posters and imagining that we lived in a world of aliens, if only for a moment…

District 9 Guerrilla Marketing Movie Poster District 9 Movie Guerrilla Marketing Campaign Recap

District 9 Guerrilla Marketing Movie Poster

Having watched the trailer a few months ago, after having been sent the link by email, twice, my colleagues and myself were quite taken aback, unable to decide whether this was a hoax, or a mockumentary on the xenophobic violence which occurred around the country about a year ago.

Apparently it is neither. District 9 is a movie filmed in Johannesburg about a world where humans and non-humans have lived in the same city separated by barriers for years. It is starting on the 14th of August 2009, in just over 2 weeks.

District 9 Guerrilla Marketing Movie Billboard District 9 Movie Guerrilla Marketing Campaign Recap

District 9 Guerrilla Marketing Movie Billboard

District 9 Guerrilla Marketing Movie Bus Stop Poster District 9 Movie Guerrilla Marketing Campaign Recap

District 9 Guerrilla Marketing Movie Bus Stop Poster

District 9 Guerrilla Marketing Movie Bus Park Bench District 9 Movie Guerrilla Marketing Campaign Recap

District 9 Guerrilla Marketing Movie Bus Park Bench

Watch the trailer:

Humans playing gorillas dreaming of living with aliens … yea, it’s come to that. icon wink District 9 Movie Guerrilla Marketing Campaign Recap

If you stay on the site for just a little too long, you could be fooled into believing that District 9 actually exists, that it is all very real and that humans are not always as great as they make themselves out to be.

Read more about the campaign

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