Guerrilla Marketers will be the first to tell you that the Real Cost of Social Media is not “free”. It includes grueling hours of sitting in front of a computer and politely connecting with friends and colleagues. Often guerrilla marketers even write blogs to expand their online reach … like this. (By the way, don’t forget to connect with us on facebook!)
The next time anyone tells you that social networking is a “cheap way to market” or worse, free marketing, show them this infograph. It even highlights the value of a Facebook fan vs. a non-fan and the ROI of a Twitter follower.