Planet of the Guerrilla Apps
In an email thread forwarded to me by fellow guerrilla marketer @ErinRocks, Gorillas have been given iPads and other technology and too much surprise, have been using it quite well! Could this broaden the communication possibilities between people and primates? Probably… Is this a guerilla marketing campaign for the new iPad2? Probably not “technically”, but it should be!
A GORILLA prods the new toy which scientists hope will transform the way primates are kept alert and happy in zoos – an iPad. Animal behaviour experts handed out the gadgets to five apes in an experiment.
The super-smart gorillas quickly learned to turn the screens on and off and seem fascinated by the colors and pictures.
Amazingly not a SINGLE one of the five tablets which download apps has been broken since being given out at Port Lympne wild animal park three weeks ago.
Head keeper Phil Ridges said yesterday: “We thought they would bang them on rocks but they carry them round as if they were babies.”
Boffins at the University of Kent, Canterbury, are behind the trial, which is being monitored by Apple.
Phil said: “Keeping gorillas stimulated has been a challenge – but they are fascinated by these things.”
The park in Hythe, Kent, cares for more than 20 endangered western lowland gorillas. Readers can adopt one for £3 a month at aspinallfoundation.org.