Check out these famous logos which feature guerrilla marketing messages hidden within the design. From the arrow inside the FedEx words, the “A to Z” reference in the Amazon logo, the nuber “11″ inside the Big Ten logo – all the way down to the very clever NorthWest Airlines logo, our hats are truly tipped to these subliminal guerrilla marketing messages
Before merging with Delta, Northwest’s logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?