How do you get people notice there’s a missing person’s epidemic going around? By making people disappear into thin air.

Over 4 million people around the world disappear every year and are forced into hard labor and prostitution. If you want to do more to help prevent this please visit the this organization’s website to prevent human trafficking.

This missing persons guerrilla marketing campaign has made placed a wall in front of another wall that looks just like it on the sidewalk. When people walk in between the two walls, it appears as if the person walking down the sidewalk has disappeared into thin air.

Guerrilla Marketing Missing Persons Awareness Wall