Ratatouille Movie Guerrilla Marketing Uses Fake Mouse Holes to Promote the Movie
Guerrilla Marketing movie budgets are often limited due to how little time the guerrilla marketers usually have to promote the movie.
Here’s a clever movie guerrilla marketing concept to promote the mouse-movie Ratatouille. Black mouse-holes were slid under hotel doors to look like the door had a mouse hole carved out of it. When guests picked the mouse-hole up from their door a promotion for the movie was attached.