Guerrilla Marketing For Movie ‘National Treasure’ Hides Treasure Under Sidewalk
Here’s another guerrilla marketing movie promotion created to hype up the Nicolas Cage movie, National Treasure. Ads were placed on top of sidewalks to look like the sidewalk concrete is hiding US treasury gold underneath. An extra, fake slab of concrete is then placed on the sidewalk next to the ad, made to look like the gold has just been uncovered.
…yea, don’t we all wish.
National Treasure Movie Sidewalk Guerrilla Marketing