Sep 28

Norwegian Guerrilla Marketing – Volkswagen Roulette

by in Guerrilla Marketing

To prove a point that the Volkswagen Golf Blue Motion can travel a far distance on one tank of gas, Volkswagen used Google maps and a little online guerrilla marketing to turn their main highway into a Norwegian Roulette board. Agency Try/Apt, Norway then asked Norwegians to place bets on how far the car would travel online. If the VW BlueMotion ran out of gas at your spot, you won the car.

How many miles do you think it could travel?

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