Aug 23

Prison Break Guerrilla Marketing Cake

by in Guerrilla Marketing

Here’s another story about guerrilla marketing with cakes, this one for the made for tv miniseries Prison Break. Cakes were equipped with chisels inside based upon the classic that people snuck weapons into prisons in the olden days.

I wonder how these advertisements “got away” with placing potential dangerous weapons inside unsuspecting consumer cakes? icon razz Prison Break Guerrilla Marketing Cake

Prison Break Guerrilla Marketing Cake Prison Break Guerrilla Marketing Cake

Prison Break Guerrilla Marketing Cake

Media people get all the free things. So a yummy cake turning up for them for morning tea wasn’t that unusual. But when they started to cut slices, they hit something rather hard. To promote the return of the popular TV3 show Prison Break, we have hidden a file within the cake.Once the file was removed, they were left with a simple message “Prison Break returns 19th Nov TV3″.

Advertising Agency: Colenso BBDO, Auckland, NewZealand
Executive Creative Director: Nick Worthington
Deputy Creative Director: Karl W. Fleet
Art Director: Emmanuel Bougneres
Photographer: Henry Jen
Copywriter: Karl Fleet
Account Director: Karla Fisher
Account Executive: Virginia Frankovich

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