Guerrilla Marketing Tennis Court Designed to Look Like Giant PSP
Here’s another reason to love Playstation’s hand-held PSP (as if you needed another reason). Heck, here’s even another reason to love tennis and let’s face it – I love tennis like the next American but couldn’t we all use one more reason to like Tennis?
In this guerrilla marketing tennis court graphics depicting a giant PSP device are placed around the outside of the tennis court, allowing it to appear as if the tennis players are playing inside the giant PSP device. The ad is of course best viewed from the bleacher seats or aerial views above, and if you ask me this PSP guerrilla marketing campaign is an exceptional use of an otherwise blank and unimaginative space.
Well done PSP.
PSP Tennis Court Guerrilla Marketing