May 18

Real Life Angry Birds Guerrilla Marketing Campaign

by in Guerrilla Marketing

Mashable just posted an article which showcases the next mobile-to-real-life immersive experience.

Angry Bird’s game creator Rovio, created a real-life version of the Angry Birds game to promote Deutsche Telekom’s new services. The whole event took place at Plaça Nova de Terrassa in Spain

The game is not entirely functional, but we do get to see the pigs and their barricades destroyed in a spectacular fashion, while a street band plays a jazzy version of the game’s theme song. We can only wonder what’s next for the angry feathered creatures, whose popularity just doesn’t seem to fade.

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