Sarah Marshall Guerrilla Marketing Campaign Gets Back at the Movie Director
Imagine how you would feel if your name was Sarah Marshall when the film “Forgetting Sarah Marshall” came out. All the sudden out of no where all of these billboards and posters would start to pop up in your home town that say things like “You Suck Sarah Marshall” and “My Mom Always Hated You Sarah Marshall” all around your home town. You’d probably wonder if it was an ex-boyfriend or an ex-bestfriend … but either way you’d be scared that your boss might find out. And you’d be pissed, oh yea, you’d be pissed.
Well unfortunately that’s what happened to all of the real Sarah Marshalls in the US out there. So what do you think some of them decided to do? Why make some guerrilla marketing posters and signs that say how much they hated the director, of course.
This is classic. Want to piss off a lot of people and get a lot of buzz? Do a similar guerrilla marketing experiment with a way more popular name.
I have a good buddy named Ryan Smith if you want to get started. He really is a good friend, so that’ll make it all the funnier to our circle of friends
Ahhh he’d wish I was kidding…