Oct 26

Vampire Diaries Guerrilla Marketing Blood in Water Cooler

by in Guerrilla Marketing

Guerrilla Marketing Blood-Colored Water in the Water Cooler Promotes Vampire Diaries TV Show

Can you imagine being able to say you drank blood at work today? In this vampire guerrilla marketing campaign for the show Vampire Diaries, an office water cooler is colored red to reflect the color of blood and promote the Vampire Diaries 2 on the CW Network.

Vampire Diaries Guerrilla Marketing Blood in Water Cooler Vampire Diaries Guerrilla Marketing Blood in Water Cooler

Vampire Diaries Guerrilla Marketing Blood in Water Cooler

This is a pretty cool guerrilla marketing campaign because not only does it get the creative marketing message across, I’m sure it was also fun for the employees to have something new to discuss and bond over as they drink red water for the day. I’d be curious to know if management felt the guerrilla marketing water cooler campaign made the employees more or less productive for the day.

Still nonetheless, is anyone thinking what I’m thinking? How awesome would that be if that was a slushi instead…

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