Victoria’s Secret QR Code Guerrilla Marketing Campaign

The latest Victoria’s Secret QR Code Guerrilla Marketing campaign is out, and I feel it’s pretty evident it is targeted at men.

In a series of outdoor print ads, a white strip with a QR code is covering the models “private” parts. Upon scanning the QR code with a smartphone and a QR Code Reader, the mobile viewer is shown the same picture of the model, this time with the white bar and QR Code removed and showing the models wearing Victoria Secret bras, underwear and pajamas.

It’s pretty interesting but would you scan it? Also, is it just me or do these photos look computer generated?

Read the original article here.