Sep 24

Victoria’s Secret QR Code Guerrilla Marketing Campaign

by in Guerrilla Marketing

The latest Victoria’s Secret QR Code Guerrilla Marketing campaign is out, and I feel it’s pretty evident it is targeted at men.

In a series of outdoor print ads, a white strip with a QR code is covering the models “private” parts. Upon scanning the QR code with a smartphone and a QR Code Reader, the mobile viewer is shown the same picture of the model, this time with the white bar and QR Code removed and showing the models wearing Victoria Secret bras, underwear and pajamas.

vsecret 1 Victorias Secret QR Code Guerrilla Marketing Campaign

vsecret2 Reveal Erins secret 600x449 Victorias Secret QR Code Guerrilla Marketing Campaign

vsecret3 Reveal Lilys secret 600x450 Victorias Secret QR Code Guerrilla Marketing Campaign

It’s pretty interesting but would you scan it? Also, is it just me or do these photos look computer generated? icon razz Victorias Secret QR Code Guerrilla Marketing Campaign

Read the original article here.

Tags: , , , , , , , ,

Leave a Reply

Get Adobe Flash player