Oct 18

Volkswagen Art Heist Guerrilla Marketing Campaign

by in Guerrilla Marketing

Volkswagen Jetta Guerrilla Marketing Campaign Encourages You to Steal Their Art

In Volkswagen’s latest guerrilla marketing attempt to promote their new 2012 Volkswagen Jetta, the company is displaying uniquely numbered, limited edition art pieces in pop-up art galleries all over major cities in Canada. The honest folks at Volkswagen then encourage you to steal the art and share photos on the Volkswagen Facebook Page.

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