Blow up your own house in Google Maps with State Farm’s latest interactive video guerrilla marketing campaign.
State Farm’s new ‘Chaos In Your Town’ campaign gives you the opportunity to create your own movie starring your neighborhood and a robot destined to blow up your house. At http://chaosinyourtown.com/, you can entere your name and address and through Google Street View, you can see what your house might look like if it was blown up.
The guerrilla marketing interactive video campaign is based off State Farm’s ‘State Of Chaos’ commercial campaign. State Farm social media marketing manager Brent Bynum told ClickZ, “We were getting a lot of traction with our ‘State Of Chaos’ commercial and wanted to extend that by letting people get involved in a fun way in a different medium.”
“When the unexpected happens, State Farm has you covered,”