Archive | Guerrilla Design RSS feed for this section
November 15, 2011

Guerrilla Marketing Yellow Pages Art

Guerrilla Marketing Yellow Pages Art

Guerrilla Marketing Artist Kristiina Lahde Recycles Old Yellow Pages into Guerrilla Marketing Art

What do you do with all those useless Yellow Pages books you see decomposing in apartment hallways everywhere? How about transforming them into Yellow guerrilla marketing pieces of art?

 Guerrilla Marketing Yellow Pages Art

Guerrilla Marketing Yellow Pages

Check out these cool designs guerrilla marketing artist Kristiina Lahde created from recycling old, unused Yellow Pages books. What else could you think to redesign those big ‘ol books into?

 Guerrilla Marketing Yellow Pages Art

Kristiina Lahde Yellow Pages Art

Found here.

November 2, 2011

Guerrilla Marketing Print Ads Shout At You

Shera Guerrilla Marketing Print Ad 1

Shera Sound-Proof Walls Guerrilla Marketing Print Ads by Ogilvy Thailand

We’re not talking about installing a chip into a print ad that shouts your message, although that would be cool, but how do you get a print ad to express sound through it’s design?

Check out this guerrilla marketing print ad series for Shera sound-proof walls. The print ads almost appear as if they really shout at you. The campaign and creative was created by Ogilvy Thailand and do a great job of portraying the loud sound to come from these 3 very different events.

Shera Guerrilla Marketing Print Ad Happy Birthday 600x423 Guerrilla Marketing Print Ads Shout At You

Shera Guerrilla Marketing Print Ad - Happy Birthday

Shera Guerrilla Marketing Print Ad 1 600x423 Guerrilla Marketing Print Ads Shout At You

Shera Guerrilla Marketing Print Ad 1

Shera Guerrilla Marketing Print Ad Oh Baby 600x423 Guerrilla Marketing Print Ads Shout At You

Shera Guerrilla Marketing Print Ad - Oh Baby

I’m sure if you think real hard you can think of many more creative reasons you would want a sound proof wall! What are some of your favorite “excuses”?

Check out the original article here.

October 19, 2011

Kit Kat Guerrilla Marketing Park Bench

Kit Kat Guerrilla Marketing Park Bench

Guerrilla Marketing Park Bench is Created to Look Like a Larger than Life Kit Kat Bar

Here’s another Kit Kat guerrilla marketing campaign and another creative guerrilla marketing park bench. The normal park bench is replaced with a Kit Kat bar park bench created to look like the famous candy bar.

Kit Kat Guerrilla Marketing Park Bench Kit Kat Guerrilla Marketing Park Bench

Kit Kat Guerrilla Marketing Park Bench

How awesome would this be if this was secretly also a prank for a hidden camera show and when unsuspecting suspects sit down on a warm day, after they get up it appears that they the chocolate has melted onto their clothes. Ha – I’d love to see their funny reactions and wonder what they would do?

Ahh one can dream… It looks like the kid in the photo above isn’t taking any chances, though.

October 18, 2011

Marie Antoinette Chopped Head Guerrilla Marketing Bus Stop Ad

Marie Antoinette Chopped Head Guerrilla Marketing Bus Stop Ad

Half-Chopped Guerrilla Marketing Bus Stop Ad Saves Costs and Portrays Message of Chopped Head

Marie Antoinette, Queen of France, is best remembered for her legendary extravagance and for her death: she was executed by guillotine during the Reign of Terror at the height of the French Revolution in 1793 for the crime of treason. Her life has been subject of many historically accurate biographies, as well as subject of romance novels and films.

When the BBC One wanted to promote one of her upcoming characters on their television network, they cut costs and created an innovative campaign by creating half an ad. When the half ad that is missing is cut at an angle and removes her head, it implies that Marie Antoinette’s head has been chopped off.

Marie Antoinette Chopped Head Guerrilla Marketing Bus Stop Ad Marie Antoinette Chopped Head Guerrilla Marketing Bus Stop Ad

Marie Antoinette Chopped Head Guerrilla Marketing Bus Stop Ad

Let’s be honest here, how many people are wondering who is Marie Antoinette?

October 16, 2011

Guerrilla Marketing Rubbish Bags

Guerrilla Marketing Rubbish Bags

Guerrilla Marketing Trash Never Looked So Good

I love innovative guerrilla marketing that is meant to make life look better, and sometimes making things blend in actually the best thing you can do.

Have you ever seen a more beautiful guerrilla marketing trash-bag than one that looks like a bush? What could make life look better than by making trash disappear, albeit “kind of” disappear.

Guerrilla Marketing Rubbish Bags 600x423 Guerrilla Marketing Rubbish Bags

Guerrilla Marketing Rubbish Bags

“Beautiful Rubbish”

Trash guerrilla marketing is becoming really popular as things get more and more “green”. Check out these guerrilla marketing trash campaigns we’ve posted about before.

October 15, 2011

Delicious Guerrilla Marketing QR Code Made Out of Oreos

Delicious Guerrilla Marketing QR Code Made Out of Oreos

Check out this delicious guerrilla marketing QR code campaign. 411 real oreos were used to create a QR code that can really scans.

Unfortunately the QR Oreo, affectionately called ‘QReo’, and the idea was not created for (or at least produced by) the Nabisco Oreo company. Too bad considering it’s such a brilliant idea and organic way of creating a guerrilla marketing QR code campaign. Read more about this cool project on Redpepper’s Blog

Oreo QR Code Delicious Guerrilla Marketing QR Code Made Out of Oreos

Oreo QR Code

Oreo QR Code the making of Delicious Guerrilla Marketing QR Code Made Out of Oreos

Oreo QR Code - the making of

Oreo QR Code scanning Delicious Guerrilla Marketing QR Code Made Out of Oreos

Oreo QR Code - scanning

Can a functional QR code be built out of nothing but OREOs? We decided to find out.

We have a philosophy – like Google’s 20% policy – that promotes internal side projects. It’s called Planned Growth and it breeds some of our most creative work.

Thanks to Planned Growth and 441 OREOs (and 35 more that magically disappeared during the process), our idea was laid out in sugary goodness before us. QReo works with most of the latest QR apps, but if yours doesn’t, feel free to stop by the pepper for a demo and an OREO.

The product is the marketing. Literally.

Thinking about creating a QR code campaign soon? Also check out this helpful resource which describes how to Use QR Effectively in Your Next Guerrilla Marketing Campaign.

October 14, 2011

Guerrilla Marketing Creation of Man Elevator Mural

Guerrilla Marketing Creation of Man Elevator Mural

Part of the ‘Creation of Man’ Mural Used in Guerrilla Marketing Elevator Ad to Promote Plastic Surgery

Be born again.

Check out this guerrilla marketing mural that uses a piece of the Creation of Man mural, originally painted on the top of Sistine Chapel by Michaelangelo. The outstretched hand allows you to “connect” with the painting when you push the elevator button.

Guerrilla Marketing Creation of Man Elevator Mural Guerrilla Marketing Creation of Man Elevator Mural

Guerrilla Marketing Creation of Man Elevator Mural

October 5, 2011

Guerrilla Marketing Target Chimp Poster

Guerrilla Marketing Target Chimp Poster

A tree never dies alone.

Guerrilla Marketing Target Chimp Poster Guerrilla Marketing Target Chimp Poster

Guerrilla Marketing Target Chimp Poster

Inhotim is a Contemporary Art Museum and Botanical Garden. These posters were created for the Arbor Day (in Brazil, september 21st). The ads are meant to reflect the animals that are also affected when trees are cut down in a forest.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Rivadávia Coura
Copywriter: Deborah Vasques
Illustrator: Rivadávia Coura
Head of Art: Rafael Gil
Published: September 2011

Found here.

September 28, 2011

Redesign Receipts for Guerrilla Marketing

Redesign Receipts for Guerrilla Marketing

What if you could utilize guerrilla marketing by redesigning the paper receipt you receive from cash registers when you purchase an item in-stores?

guerrilla marketing receipt receipt 361x600 Redesign Receipts for Guerrilla Marketing

guerrilla marketing receipt - receipt redesign

Would you, could you, should you? The design team at Berg, which was commisioned by the ad agency Dentsu London last year, did just that to subject the audience to a new and more engaging type of guerrilla marketing receipt to better interact with their customers.

guerrilla marketing receipt 600x399 Redesign Receipts for Guerrilla Marketing

I’m not sure it wouldn’t confuse people more. Nonetheless I have to admit receipts are pretty boring … just the way I like them. Simple and to the point – how much freakin’ money did I just spend??

Ahh but they are pretty, though. icon razz Redesign Receipts for Guerrilla Marketing

Check out the original blog post on the Berg London Blog.

September 1, 2011

Guerrilla Marketing Brand Design – Hidden Images in Famous Brand Logos

Guerrilla Marketing Brand Design – Hidden Images in Famous Brand Logos

Check out these famous logos which feature guerrilla marketing messages hidden within the design. From the arrow inside the FedEx words, the “A to Z” reference in the Amazon logo, the nuber “11″ inside the Big Ten logo – all the way down to the very clever NorthWest Airlines logo, our hats are truly tipped to these subliminal guerrilla marketing messages

NorthWest Airlines Logo Guerrilla Marketing Brand Design   Hidden Images in Famous Brand Logos

NorthWest Airlines Logo

Before merging with Delta, Northwest’s logo was one of the best in the industry. The N and W within the circle are fairly obvious, but did you know the circle also serves as a compass? And guess which direction the arrow in the upper-left-hand corner (or the beginning of the w) is pointing?

Here are a few more of our favorite guerrilla marketing logo designs below. Do you know of any other famous logos with hidden guerrilla marketing messages in them?

Check out the original article with full descriptions to each logo on yahoo!.

Get Adobe Flash player