Check out this larger-than-life guerrilla marketing campaign for King Kong 3D which has carved out giant guerrilla footsteps in the sand, followed by a smashed jeep next to one of the footprints
Ahh to be a kid on the beach that day – I bet he will remember that for a long time. As a fellow gorilla, errr guerrilla, it’s good to see that it looks like he got away!
Which is Better? An Ice Cream Truck -OR- A Slurpee Truck?!
To celebrate summer, 711 convenience stores has been hitting the streets, literally, in a new mobile guerrilla marketing campaign geared to get consumers to create their own 711 slurpee creation.
The guerrilla marketing slurpee mix-maker has been traveling across the nation getting and asking mix-makers to step up to their interactive kiosk and enter in their contact information and slurpee mix-maker creation.
After naming your new slurpee and taking a photo, your photo and creation prints out on a sturdy mix-maker badge right there on the spot.
From there you can proceed to grab a free sample of a 711 slurpee and grab coupons for free medium slurpees at your next trip to 711.
Just plain awesome sauce. On a packed summer day at the Manhatten Beach volleyball tournament, you know this was a popular truck. Plus we got free coupons! Just. plain. awesome. sauce.
What’s your favorite slurpee flavor or creation?
Over-exposure to the sun causes skin cancer killing 20 people every day
Here’s another Skin Cancer Awareness Guerrilla Marketing campaign which features a Coffin Towel to remind you just how harmful the sun’s rays can be. Although I agree, you need to take skin cancer seriously, it seems like such a bummer way to enjoy a day at the beach.
Here’s another larger than life marketing campaign targeted towards kids or the kid at heart. A giant lego man stands on the beach with a shirt that reads “No Real As You Are” in a summer beach guerrilla marketing campaign for legos.
Think you can walk on fire?
Israel Cancer Association hosted a guerrilla marketing campaign with towels that look like burning charcoal under a grill and placed roughly 50 towels on the beach from early morning to late afternoon. During the campaign they received countless reactions from passer-bys as well as TV, local newspapers and internet media coverage.
“An ambient marketing activity which took place in Gordon Beach, Tel-Aviv, in order to increase awareness to sun damage and skin cancer.”
What’s even better is that these towels can be re-used or re-sold for a summer grilling guerrilla marketing campaign! Burgers anyone?
Gorillas surfing, hmmm….
Here’s a really cool guerrilla marketing campaign produced for The Discovery Channel’s hit show, Shark Week, which features really cool looking surfboards. Who wouldn’t want to hang one of these advertisements on their wall that appear as if a shark had taken a bite out of the surfboard, right? I mean, there’s even a guy contemplating it in every picture!