April 12, 2011

Gorillas Using iPads and Other Technology

Gorillas Using iPads and Other Technology

Planet of the Guerrilla Apps

In an email thread forwarded to me by fellow guerrilla marketer @ErinRocks, Gorillas have been given iPads and other technology and too much surprise, have been using it quite well! Could this broaden the communication possibilities between people and primates? Probably… Is this a guerilla marketing campaign for the new iPad2? Probably not “technically”, but it should be!

New toy ... intrigued gorilla prods iPad Gorillas Using iPads and Other Technology

New toy ... intrigued gorilla prods iPad


DARREN FLETCHER

A GORILLA prods the new toy which scientists hope will transform the way primates are kept alert and happy in zoos – an iPad. Animal behaviour experts handed out the gadgets to five apes in an experiment.

Research ... at the animal park Gorillas Using iPads and Other Technology

Research at the animal park

The super-smart gorillas quickly learned to turn the screens on and off and seem fascinated by the colors and pictures.
Amazingly not a SINGLE one of the five tablets which download apps has been broken since being given out at Port Lympne wild animal park three weeks ago.

Head keeper Phil Ridges said yesterday: “We thought they would bang them on rocks but they carry them round as if they were babies.”

Groundbreaking ... but super smart primates havent broken gadgets Gorillas Using iPads and Other Technology

Gorillas haven't broken gadgets


DARREN FLETCHER

Boffins at the University of Kent, Canterbury, are behind the trial, which is being monitored by Apple.

Phil said: “Keeping gorillas stimulated has been a challenge – but they are fascinated by these things.”

Touch scream ... two gorillas fascinated by the iPad Gorillas Using iPads and Other Technology

Touch scream - two gorillas fascinated by the iPad


DARREN FLETCHER

The park in Hythe, Kent, cares for more than 20 endangered western lowland gorillas. Readers can adopt one for £3 a month at aspinallfoundation.org.

Wanna be like YouTube ... young gorilla runs off with iPad Gorillas Using iPads and Other Technology

Young gorilla runs off with iPad


DARREN FLETCHER