Check out this rather sad anti-email guerrilla marketing video ad for the United States Postal Service. It begins with a slanted view point of how safe it is to get mail delivered person to person, and ends with a scary guerrilla marketing plea for Congress to fix the aging problem the USPS debt is causing America.
Ever since I posted this, a group of “take it for granted” dummies have taken shots at something no private business would dare attempt. They also have no sense of history or found a need to make sure a private interest with cheap labor can be as secure as the post office.
Sure many have waited in line and complained about it, but they’re waiting in line because of customers asking questions and holding lines up. I’ve waited in line endlessly at our local UPS store, but I don’t see people whining about that.
Get a clue folks, rural area’s are already under-served, and many here in Wisconsin have forced their Republican House members to cancel the closing of postal warehouses that would have delayed mail ONE day. The post office wanted to trim down, our GOP members said no.
The post office is in debt because congress wanted it to go into debt, as the last of the 3 ads shows. Your unsentimental, and fiscally reckless comments prove you can’t manage anything close to the size of the U.S.
Here is what my response is to that Wisconsin guerrilla marketer’s post on Youtube (and you can quote me);
Chances are by now, most of us have seen the guerrilla marketing billboards, magazine ads or television commercials for Dodge Journey that attempts to showcase how far you can go with these cars by hiding 3 cars in the US. If you found one you got to keep it – what could go wrong with that guerrilla marketing campaign?
After getting through a stressful situation, ever just feel like you need a beer? (All the time, right?) Carlsberg beer company thinks so and is awarding people a nice cold one when they keep their composure and do the right thing after entering a movie theater filled with rough-looking bikers.
Want to support rainforest in a creative way AND have your car smell good?
Here’s a creative way to save the trees and support the Amazon Rainforest. In this tree guerrilla marketing campaign cut-down tree car fresheners were distributed to encourage recycling and spread awareness about the shrinking rainforests due to cutting down trees.
Save the Trees Guerrilla Marketing Campaign Using Car Fresheners
Check out this guerrilla marketing calendar for Companhia Athletica. As you peel away the dates the guy (or girl depending on your calendar) sheds the weight right along with you, that is, if you keep your workout schedule!.
How do you thank Steve Jobs for all of his hard work and dedication to bringing guerrilla marketers and average consumers innovative technology? How about by using his products and GPS to map out the Apple logo on your next apple tribute run.
You could, but then you would just be copying what one guerrilla marketing runner from Japan, Joseph Tame, already did it Tokyo. Very cool guerrilla marketing tribute that proves a lot about the technology and I am sure means a lot to Mr. Jobs.
Recently, Mortons Steakhouse has created some guerrilla marketing buzz after one of their loyal customers, Peter Shankman, sent out a tweet requesting a porterhouse steak when his flight landed. Little did he know that Mortons was listening on twitter – and then later would be there to great him at the airport with steak, shrimp and eggs.
…not only was the surprise an unexpected and impressive stunt; it was also a massive effort. The employee who saw the tweet had to get Morton corporate approval, arrange to have a Morton’s restaurant put the meal together, find a driver to make the 25 mile drive from the closest Morton’s restaurant to the airport, track down Shankman’s flight, and risk that the whole thing could be for naught; as anyone who’s flown will tell you, planes get delayed.
“Hey @Mortons – can you meet me at Newark airport with a porterhouse when I land in two hours? K, thanks. : )”
Check out these awesomely designed backpacks designed by various artists for Eastpak’s latest design contest for charity. I could only dream of having a backpack this cool while I was in school.
The artists were selected from different backgrounds and include painters, sculptors and poets as well as musicians, graffiti artists and television personalities.
Also worth checking out is the Eastpak Artist’s Studio which features 77 of the most creative personalities from eight different countries – one from each content – were produced as limited editions and then placed in a “blank” Eastpak bag that was available to bid upon for charity.
Take a look at some of our favorites below and make sure to read the original article for all the great designs here.
A guerrilla marketing direct mail ad that demonstrates the promptness and simplicity of the Mercedes-Benz windshield repair services already while opening it. Just open the envelope and pull out the glass damage.
Guerrilla Marketing Direct Mail Ad by Mercede Benz
Agency: Drehmoment Agentur für kreatives Marketing, Hamburg, Germany
Art Director: Eugen Trubatschow
Copywriter: Christoph Rieckmann
Graphics: Melanie Gabriel, Tim Glashoff