Chicago Guerrilla Marketing features Headless Horseman for Meijer’s Mobile Guerrilla Marketing

Headless Horseman Guerrilla Marketing Flier

Keeping along with the halloween guerrilla marketing theme, Meijer’s supermarkets ran a mobile integrated guerrilla marketing campaign using the headless horseman from the Johnny Depp movie, Sleepy Hollow.

In and around the Chicago area, posters went up informing people of a $1,000 reward for sightings of the Headless Horseman. Chicagoans were treated to a laser projection of an animated image of the headless horseman running through city streets, and beamed upon buildings, monuments and the night sky. The campaign’s primary call to action was mobile-based, using a text-and-win offer. Participants received the following message on their cellphones: Thx for locating the Headless Horseman! You are entr’d for a chance 2 win a $1000 Meijer Gift Card. +Save $10 off $75 @ Meijer.com Use promo code “herides.”

Found here. However, according to this article here:

Not only did the company receive hundreds of text messages, but they also got TV, radio and print media coverage. Declaring it a success, the street team plans to repeat the work this Friday (October 24th) in Cincinnati.

A tree never dies alone.

Guerrilla Marketing Target Chimp Poster

Inhotim is a Contemporary Art Museum and Botanical Garden. These posters were created for the Arbor Day (in Brazil, september 21st). The ads are meant to reflect the animals that are also affected when trees are cut down in a forest.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Rivadávia Coura
Copywriter: Deborah Vasques
Illustrator: Rivadávia Coura
Head of Art: Rafael Gil
Published: September 2011

Found here.

Waste Not, Want Not.

Fareshare is one of Britain’s most admired charities. In a recent guerrilla marketing campaign the hunger and food-waste fighting organization sent out a guerrilla marketing black tie invitation to persuade recipients to come out and taste some delicious food in support of a great cause … and to remind you not to waste food in the process.

black tie guerrilla marketing

Join us for our ‘Waste not, Want not’ evening dinner

Here at Fareshare we want to reduce the amount that’s bagged up and binned. Especially when it comes to the 8.3 million tonnes of food that’s sent to landfill each year. It’s a real heartburning issue for us, as most of this food is in date and can be redistributed to organisations that work with the needy or hungry in our local community.

So for starters, we’d like to invite you to join us for a Black Tie evening dinner where you can taste for yourself what many disadvantaged people could be missing out on if all this perfectly good food ended up in the bin.

Advertising Agency: Bray Leino, Bristol, UK
Creative Director: Jack Kramer
Art Director: Anthony Webber
Copywriter: Adam Bodfish
Additional credits: James Robertson
Published: March 2011

Found via adsoftheworld.com.

Copenhagen bus company Movia has launched a drunk guerrilla marketing campaign to remind the Copenhagen party crowd and others what they really look like when they’re drunk. When watching the interactive guerrilla marketing video below which showcases what you THINK you look like when you’re drunk, simply scroll your mouse over the video screen to view how you are really being perceived by others.

Check out the video and original campaign here.

From slurs to bad dancing to peeing on the wall, it could all be avoided if you took the Movia bus home instead.

So you’re probably not expecting to see a child run out in front of your car while you’re driving, but you probably should. It’s the safest way to prevent an accident.

The BCAA Traffic Safety Foundation and the Dristrict of West Vancouver realize this and have launched a back to school child safety guerrilla marketing optical illusion which features paintings on the streets that depict what looks like a child playing in the street.

The optical illusion of an illustrated girl chasing a ball has been placed on the road northbound at 22nd street in West Vancouver. There are signs leading up to it saying “you’re probably not expecting kids to run out on the road” to prepare drivers. The installation is meant to draw attention to the risk of children running into the street and was carefully tested before being put in place. It is in place for a few days only and is being monitored as a pilot to ensure pedestrian and driver safety are not risked. The illusion rises up gradually from about 100 feet away as not to surprise drivers, and it fades away by the time a driver approaches.

Agency: Wasserman + Partners, Vancouver, Canada
Creative Director: Liam Greenlaw
Copywriter: Allen Forbes
Art Directors: Dave Harrison, Graeme Jack
Production: Heidi Nucklaus
Execution / Interactivity: The Media Merchants
Technical Director: Anthony Diehl
Technicians: Bobby Rou, Jordan Ciurcovich

View the original article here.

How do you do a little guerrilla marketing for your bank‘s atm kiosk at an airport? You create a cube that gives away free schwag on all four sides.

Unicredit the Cube

In the latest Italian guerrilla marketing experiment, Unicredit Bank pulled off a guerrilla marketing scheme that cared about their travelers needs by utilizing 4 different panels of our different destinations to support people through life’s ups and downs – every time and every where.

Like shooting fish in a barrel. Check out the original post and make sure to watch the bank video case study.

Advertising Agency: Publicis, Milan, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Michele Picci
Art Director: Marco Viganò
Published: 2011

To prove a point that the Volkswagen Golf Blue Motion can travel a far distance on one tank of gas, Volkswagen used Google maps and a little online guerrilla marketing to turn their main highway into a Norwegian Roulette board. Agency Try/Apt, Norway then asked Norwegians to place bets on how far the car would travel online. If the VW BlueMotion ran out of gas at your spot, you won the car.

How many miles do you think it could travel?

“Keep your hands clean. Don’t give or take a bribe”

Apparently Lithuania is having a problem with public officials accepting bribes. Therefore, they created a Lithuania Clean Hands Guerrilla Marketing Campaign with Money in Soap and the messaging “Keep your hands clean. Don’t give or take a bribe” above.

Lithuania Clean Hands Guerrilla Marketing Campaign with Money in Soap

I wonder if they had a problem with people trying to make a clean getaway with the soap?

Good thing we don’t have the same problem here in the U.S. – oh wait…

So how does a tattoo shop that is starting to offer body piercing services advertise to their niche tattoo community when another boring ad just doesn’t work?

Here’s an ad of a real tattoo and body piercing combo by Swedish-based Redline Tattoo which documents the entire tattoo + body piercing process. Check out the video below to see what you could expect when you get a tattoo and body piercing from Redline Tattoo.