November 21, 2011
Testicular Cancer Awareness Guerrilla Marketing Campaign Places Hands In “Convenient” Places
It is said that approximately 380 people die from testicular cancer each year. Now that might not seem that big when you first think about it, but when you think about how many potential kids that kills, and their potential kids, and THEIR potential kids, well it’s starts to stack up!
…but in all seriousness, it also affects Fathers, Brothers and the Mothers, Wives and loved ones of those who are affected by this unfortunate cancer. To raise awareness, guerrilla marketing hands were placed in places that a males crotch might be placed next to – such as car steering wheels and tables. The guerrilla marketing testicular cancer hands that are intentionally placed in inconvenient spots can’t be missed and the whole “testicular” topic is memoriable – great stuff.
Boy I hope I never have testicular cancer. I imagine it is nothing like the South Park episode, which still doesn’t seem that fun at all.
Be Bold. Check Them.