Tag Archives: mouse guerrilla marketing
November 18, 2011

Mouse Hole Guerrilla Marketing for Ratatouille Movie

Mouse Hole Guerrilla Marketing for Ratatouille Movie

Ratatouille Movie Guerrilla Marketing Uses Fake Mouse Holes to Promote the Movie

Guerrilla Marketing movie budgets are often limited due to how little time the guerrilla marketers usually have to promote the movie.

Here’s a clever movie guerrilla marketing concept to promote the mouse-movie Ratatouille. Black mouse-holes were slid under hotel doors to look like the door had a mouse hole carved out of it. When guests picked the mouse-hole up from their door a promotion for the movie was attached.

Mouse Hole Guerrilla Marketing for Ratatouille Movie Mouse Hole Guerrilla Marketing for Ratatouille Movie

Mouse Hole Guerrilla Marketing for Ratatouille Movie

July 27, 2011

Botox Guerrilla Marketing Poisened Animals to Reduce Animal Testing

Botox Guerrilla Marketing Poisened Animals to Reduce Animal Testing

The company, Allergan Inc. of Irvine, announced last month that the Food and Drug Administration approved its new method to test Botox’s potency. Instead of having to test every batch on live animals, it can now run a test on cells in a lab dish.

Guerrilla Marketing Poisened Animals to Reduce Animal Testing Botox Guerrilla Marketing Poisened Animals to Reduce Animal Testing

Botox Guerrilla Marketing Poisened Animals to Reduce Animal Testing

Since the news, Allergan Inc. has been taking it to the streets in an intriguing, larger-than-life guerrilla marketing series which features a dead mouse on the side of the street next to a toxic bottle. The company and somewhat disturbing guerrilla marketing campaign hopes the effort will reduce poisened animal testing.

Apparently, it took 10 years for Allergan scientists to perfect the new test and if it’s approved in all the countries where Botox is sold, Allergan expects to eliminate the need for at least 95% of its animal testing within three years.

Check out the original article posted on the LA Times. It has some really interesting facts and stats such as the ones I’ve quoted below.

Labs in the United States use nearly 1 million mammals per year, according to 2009 statistics from the U.S. Department of Agriculture. However, that number excludes mice and rats — the most popular laboratory workhorses — because the U.S. Animal Welfare Act does not cover them. In a 2008 article in the journal Alternatives to Laboratory Animals, a group of animal activists estimated that the total number of research animals used in the U.S. is closer to 17 million, including rodents, birds, reptiles, amphibians and fish.

For their new test, Allergan scientists grow nerve cells in a dish. Then they squirt in different doses from their latest batch of Botox and check the neurotransmitter-pumping protein after a few days to see how much of it is cut versus whole. The entire test takes about a week.


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