Tag Archives: movie guerrilla marketing
November 18, 2011

Mouse Hole Guerrilla Marketing for Ratatouille Movie

Mouse Hole Guerrilla Marketing for Ratatouille Movie

Ratatouille Movie Guerrilla Marketing Uses Fake Mouse Holes to Promote the Movie

Guerrilla Marketing movie budgets are often limited due to how little time the guerrilla marketers usually have to promote the movie.

Here’s a clever movie guerrilla marketing concept to promote the mouse-movie Ratatouille. Black mouse-holes were slid under hotel doors to look like the door had a mouse hole carved out of it. When guests picked the mouse-hole up from their door a promotion for the movie was attached.

Mouse Hole Guerrilla Marketing for Ratatouille Movie Mouse Hole Guerrilla Marketing for Ratatouille Movie

Mouse Hole Guerrilla Marketing for Ratatouille Movie

October 24, 2011

Sarah Marshall Guerrilla Marketing Campaign Sucks for People Named Sarah Marshall

Sarah Marshall Guerrilla Marketing Campaign Sucks for People Named Sarah Marshall

Sarah Marshall Guerrilla Marketing Campaign Gets Back at the Movie Director

Imagine how you would feel if your name was Sarah Marshall when the film “Forgetting Sarah Marshall” came out. All the sudden out of no where all of these billboards and posters would start to pop up in your home town that say things like “You Suck Sarah Marshall” and “My Mom Always Hated You Sarah Marshall” all around your home town. You’d probably wonder if it was an ex-boyfriend or an ex-bestfriend … but either way you’d be scared that your boss might find out. And you’d be pissed, oh yea, you’d be pissed.

Well unfortunately that’s what happened to all of the real Sarah Marshalls in the US out there. So what do you think some of them decided to do? Why make some guerrilla marketing posters and signs that say how much they hated the director, of course.

Sarah Marshall Guerrilla Marketing Campaigns Sucks for People Named Sarah Marshall Sarah Marshall Guerrilla Marketing Campaign Sucks for People Named Sarah Marshall

Sarah Marshall Guerrilla Marketing Campaigns Sucks for People Named Sarah Marshall

This is classic. Want to piss off a lot of people and get a lot of buzz? Do a similar guerrilla marketing experiment with a way more popular name.

I have a good buddy named Ryan Smith if you want to get started. He really is a good friend, so that’ll make it all the funnier to our circle of friends icon razz Sarah Marshall Guerrilla Marketing Campaign Sucks for People Named Sarah Marshall

Ahhh he’d wish I was kidding…

July 11, 2011

2012 Movie Guerrilla Marketing Ad in Tunnel

2012 Movie Guerrilla Marketing Ad in Tunnel

Check out this guerrilla marketing tunnel advertisement for the blockbuster movie 2012. The ad protrudes onto the floor of the tunnel further portraying the notion that water is overtaking the tunnel. Pretty neat.

2012 Movie Guerrilla Marketing Ad in Tunnel 2012 Movie Guerrilla Marketing Ad in Tunnel

2012 Movie Guerrilla Marketing Ad in Tunnel

June 12, 2011

District 9 Movie Guerrilla Marketing Campaign Recap

District 9 Movie Guerrilla Marketing Campaign Recap

One of the favorite guerrilla marketing campaigns I’ve seen in LA has been for the movie District 9. I remember seeing the weird “alien wanted” posters, billboards, bus wraps and bus benches and being like “huh?”, only to find the answer eventually revealed to me in a movie trailer poster (I knew it all along). Still nonetheless, it was cool seeing the alien posters and imagining that we lived in a world of aliens, if only for a moment…

District 9 Guerrilla Marketing Movie Poster District 9 Movie Guerrilla Marketing Campaign Recap

District 9 Guerrilla Marketing Movie Poster

Having watched the trailer a few months ago, after having been sent the link by email, twice, my colleagues and myself were quite taken aback, unable to decide whether this was a hoax, or a mockumentary on the xenophobic violence which occurred around the country about a year ago.

Apparently it is neither. District 9 is a movie filmed in Johannesburg about a world where humans and non-humans have lived in the same city separated by barriers for years. It is starting on the 14th of August 2009, in just over 2 weeks.

District 9 Guerrilla Marketing Movie Billboard District 9 Movie Guerrilla Marketing Campaign Recap

District 9 Guerrilla Marketing Movie Billboard

District 9 Guerrilla Marketing Movie Bus Stop Poster District 9 Movie Guerrilla Marketing Campaign Recap

District 9 Guerrilla Marketing Movie Bus Stop Poster

District 9 Guerrilla Marketing Movie Bus Park Bench District 9 Movie Guerrilla Marketing Campaign Recap

District 9 Guerrilla Marketing Movie Bus Park Bench

Watch the trailer:

Humans playing gorillas dreaming of living with aliens … yea, it’s come to that. icon wink District 9 Movie Guerrilla Marketing Campaign Recap

If you stay on the site for just a little too long, you could be fooled into believing that District 9 actually exists, that it is all very real and that humans are not always as great as they make themselves out to be.

Read more about the campaign

April 29, 2011

The Day After Tomorrow Guerrilla Marketing Campaign

The Day After Tomorrow Guerrilla Marketing Campaign

To promote the 2004 global-warming disaster movie “The Day After Tomorrow”, to give the illusion that New York has been submerged by the it’s surrounding waters. Indian ad agency Contract created the dramatic outdoor campaign for the Mumbai theater Fame Adlabs by planting the billboard in the sea not far from Mumbai. Additionally, they placed what looked like the top of the Empire State Building further out to sea.

Submerged Gotham in Mumbai The Day After Tomorrow Guerrilla Marketing Campaign

Submerged Gotham in Mumbai


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