Volkswagen Parking Garage Guerrilla Marketing Campaign

Volkswagen cleverly placed signs that looked like thought bubbles that read “I wish I were a [picture of a VW GTL] new GTL.” over-top of parking garage spaces so when cars parked underneath, it looked as if the cars were thinking that they would rather be a Volkswagen.

Volkswagen Parking Garage Guerrilla Marketing Campaign Volkswagen Parking Garage Guerrilla Marketing Campaign

Volkswagen Parking Garage Guerrilla Marketing Campaign

If my car’s thinking about ANYTHING, it better be to look out for those zebra’s when guerrilla marketing in the night. icon wink Volkswagen Parking Garage Guerrilla Marketing Campaign

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