Guerrilla Marketing Target Chimp Poster

A tree never dies alone.

Guerrilla Marketing Target Chimp Poster

Inhotim is a Contemporary Art Museum and Botanical Garden. These posters were created for the Arbor Day (in Brazil, september 21st). The ads are meant to reflect the animals that are also affected when trees are cut down in a forest.

Advertising Agency: Filadélfia, Belo Horizonte, Brazil
Creative Director: Dan Zecchinelli
Art Director: Rivadávia Coura
Copywriter: Deborah Vasques
Illustrator: Rivadávia Coura
Head of Art: Rafael Gil
Published: September 2011

Found here.