Oct 18

Marie Antoinette Chopped Head Guerrilla Marketing Bus Stop Ad

by in Guerrilla Design, Guerrilla Marketing

Half-Chopped Guerrilla Marketing Bus Stop Ad Saves Costs and Portrays Message of Chopped Head

Marie Antoinette, Queen of France, is best remembered for her legendary extravagance and for her death: she was executed by guillotine during the Reign of Terror at the height of the French Revolution in 1793 for the crime of treason. Her life has been subject of many historically accurate biographies, as well as subject of romance novels and films.

When the BBC One wanted to promote one of her upcoming characters on their television network, they cut costs and created an innovative campaign by creating half an ad. When the half ad that is missing is cut at an angle and removes her head, it implies that Marie Antoinette’s head has been chopped off.

Marie Antoinette Chopped Head Guerrilla Marketing Bus Stop Ad Marie Antoinette Chopped Head Guerrilla Marketing Bus Stop Ad

Marie Antoinette Chopped Head Guerrilla Marketing Bus Stop Ad

Let’s be honest here, how many people are wondering who is Marie Antoinette?

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