Sep 28

Redesign Receipts for Guerrilla Marketing

by in Guerrilla Design, Guerrilla Marketing

What if you could utilize guerrilla marketing by redesigning the paper receipt you receive from cash registers when you purchase an item in-stores?

guerrilla marketing receipt receipt 361x600 Redesign Receipts for Guerrilla Marketing

guerrilla marketing receipt - receipt redesign

Would you, could you, should you? The design team at Berg, which was commisioned by the ad agency Dentsu London last year, did just that to subject the audience to a new and more engaging type of guerrilla marketing receipt to better interact with their customers.

guerrilla marketing receipt 600x399 Redesign Receipts for Guerrilla Marketing

I’m not sure it wouldn’t confuse people more. Nonetheless I have to admit receipts are pretty boring … just the way I like them. Simple and to the point – how much freakin’ money did I just spend??

Ahh but they are pretty, though. icon razz Redesign Receipts for Guerrilla Marketing

Check out the original blog post on the Berg London Blog.

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