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April 18, 2011

80+ Amazing Guerrilla Street Art Inspiration Examples | Creative Guerrilla Marketing Examples

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Shared by In A Gorilla Costume These are some very cool and creative guerrilla marketing street art examples to help inspire your next guerrilla marketing street art campaign.

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80+ Amazing Guerrilla Street Art Inspiration Examples | Creative Guerrilla Marketing Examples

April 8, 2011

How to Track Advertising Responses

How to Track Advertising Responses

Shared by In A Gorilla Costume We use a wide array of tracking, from bit.ly links to google analytics, mobile short codes to QR codes, 1-800 numbers to online cookies and proprietary tracking software (most recently Salesforce’s newest property acquisition, Radian6, thanks to our guerrilla marketing negotiating skills.

share save 171 16 How to Track Advertising Responses

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How to Track Advertising Responses

April 8, 2011

Using QR Effectively in Your Next Guerrilla Marketing Campaign

Using QR Effectively in Your Next Guerrilla Marketing Campaign

Shared by In A Gorilla Costume QR codes are such a cool way use guerrilla marketing to promote your product, IF you’re dealing with a tech-savvy crowd. We have been using QR codes for a few years now and have had both extremely successful campaigns and those that did not go as well due to early limitations, but it still seems like QR codes should be used in ADDITION to killer graphics to make the experience even more engaging. Nonetheless, it seems QR codes have been gaining popularity and consumers have been scanning them, but feel mostly through smart phone’s popularity, the initial curiosity of seeing and hearing something new and adoption from large corporations such as Best Buy.

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Using QR Effectively in Your Next Guerrilla Marketing Campaign

April 7, 2011

Gorilla Boogers, a healthy alternative to snacking.

Gorilla Boogers, a healthy alternative to snacking.

All kids love a booger! Launching May 2011 Gorilla Boogers is created for young children and adults following a healthy lifestyle who have a conscience and a sense of humour!

Gorilla Boogers will continue to develop its brand extension and is to launch Gorilla Boogers cereal bars, chocolate coated Gorilla Boogers, Gorilla Boogers oats and boogers cookies and Gorilla Booger breakfast cereals with each product promoting the work of The Gorilla Organization via a fun brand that appeals to children and adults alike.

Gorilla Boogers is a firm supporter and funder to the charity The Gorilla Organization which is an international charity led by experienced African conservationists dedicated to saving the world’s last remaining gorillas from extinction.

Gorilla Boogers is to heavily utilise social media as its main portal and in addition an app game ‘pick, roll, flick, goal’ specifically aimed at both children and adults is in creation with all proceeds being donated to The Gorilla Organization.

April 4, 2011

Abandoned Cart Marketing

Abandoned Cart Marketing

With so many options of where to buy online it can be difficult to keep consumers purchasing from your site.

Abandoned Cart Marketing is a new type of marketing that has made a major hit in the e commerce world. An abandoned cart occurs when a shopper places something in their online shopping cart and then fails to make a purchase during that visit. Retailers then have the opportunity to email, pop-up, or discount their way back in to your hearts.

Forrester Research found that the industry average abandoned cart rate was just about 50%. That is, fully half of all filled carts never result in a purchase. Approximately 88% of shoppers abandoned shopping carts at one time or another in 2005. Forrester also estimated that in 2005, $33 billion was lost due to abandoned carts.

There were six primary reasons for abandonment:

• Didn’t want to pay shipping costs 57%
• Total cost of purchase was more than expected 48%
• Used the shopping cart for research 41%
• Didn’t want to wait for the product 19%
• Purchased offline instead 18%
• Checkout process was too complicated 15%
• Other reasons: 12%

Source: Forrester Research

Base: North American Web buyers who have abandoned a shopping cart (multiple reasons accepted)

March 31, 2011

Gorilla Duct Tape

Gorilla Duct Tape

Gorilla Tape – perfect for any guerrilla rolling through the concrete jungle. 

Made to stick to rough, uneven and unforgiving surfaces like wood, stone, stucco, plaster, brick and more. They also carry Gorilla glue, so hopefully they know how to stay away from a sticky situation too!

gorilla tape for guerilla marketing 300x225 Gorilla Duct Tape

Gorilla Tape for Guerrilla Marketing

http://www.gorillaglue.com/


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