Check out this delicious guerrilla marketing QR code campaign. 411 real oreos were used to create a QR code that can really scans.
Unfortunately the QR Oreo, affectionately called ‘QReo’, and the idea was not created for (or at least produced by) the Nabisco Oreo company. Too bad considering it’s such a brilliant idea and organic way of creating a guerrilla marketing QR code campaign. Read more about this cool project on Redpepper’s Blog
Oreo QR Code
Oreo QR Code - the making of
Oreo QR Code - scanning
Can a functional QR code be built out of nothing but OREOs? We decided to find out.
We have a philosophy – like Google’s 20% policy – that promotes internal side projects. It’s called Planned Growth and it breeds some of our most creative work.
Thanks to Planned Growth and 441 OREOs (and 35 more that magically disappeared during the process), our idea was laid out in sugary goodness before us. QReo works with most of the latest QR apps, but if yours doesn’t, feel free to stop by the pepper for a demo and an OREO.
The product is the marketing. Literally.