November 23, 2011

WWF Guerrilla Marketing with Giant Inflatable Smog Cloud

WWF Guerrilla Marketing with Giant Inflatable Smog Cloud

Giant Inflatable Black Smog Cloud Behind Car is Guerrilla Marketing Campaign for WWF

Smog is gross. As someone who lives in LA, a city that occasionally has it’s smog problems, I can tell you it stinks, makes you tired and when it rains it makes your clothes smell. Yep, smog sucks. But the problem is that just because it’s hazy, some people still don’t see it as a problem and continue to use their poluting machinery.

That’s why the World Wildlife Fund attached this inflated black cloud behind a car to showcase a larger than life guerrilla marketing smog example.

WWF Guerrilla Marketing with Giant Inflatable Smog Cloud WWF Guerrilla Marketing with Giant Inflatable Smog Cloud

WWF Guerrilla Marketing with Giant Inflatable Smog Cloud