November 15, 2011

Guerrilla Marketing Augmented Reality Reading App for Children’s Book Parrot Carrot

Guerrilla Marketing Augmented Reality Reading App for Children’s Book Parrot Carrot

Parrot Carrot Guerrilla Marketing Augmented Reality Reading App Let’s Kids Find Their Favorite Characters At Home

Check out this augmented reality app for popular kid’s reading book, Parrot Carrot. Kids can use the AR app on their phones to see the characters from the book in their surroundings, catch them and find objects that thyme with them to create new animals.

What better way to help kids enjoy reading than by enhancing it with mobile technology? This is one of the best guerrilla marketing augmented reality uses we’ve seen – especially for children and especially one that promotes a book. What other great augmented reality examples have you seen?

Parrot Carrot Safari from Parrot Carrot on Vimeo.